What Is a Custom Facial?

A custom facial is a medical-grade facial that is fully tailored to your skin at each visit, rather than a standard spa treatment that follows the same routine every time. At Skin Social Med Spa in Sandy Springs, GA, your provider selects the products, exfoliation and targeted modalities that fit your skin that day, so the treatment adapts as your skin changes over time.

By Natalie Fenner NP-C, Director, Skin Social Med Spa, Sandy Springs GA. Medically reviewed by Dr. Brent Hayek MD, ABO Board-Certified Oculoplastic Surgeon. Last updated: August 13, 2026.

What Is a Custom Facial and How Is It Different From a Spa Facial?

A custom facial, also called an advanced custom facial, goes beyond a standard relaxation facial by combining medical-grade products with targeted treatments chosen for your specific concerns. Where a basic spa facial follows a fixed routine, a custom facial is built around what your skin needs at that appointment. That flexibility is why many patients treat it as an ongoing part of their skin-care plan rather than a one-time indulgence. Individual results vary.

At Skin Social in Sandy Springs, the emphasis is on assessing your skin first, then choosing the right steps, so the same client can receive a different combination of products from one visit to the next.

What Happens During a Custom Facial at Skin Social?

A custom facial typically follows a flexible sequence: a deep cleanse, professional exfoliation, extractions, and targeted masks, serums or modalities selected for your skin. Because each step is chosen for you, the treatment can lean toward hydration one month and toward clearing congestion the next.

The full appointment usually runs about 60-75 minutes. Your provider explains what they are seeing in your skin and why they are choosing each step, which makes the visit as educational as it is relaxing.

Skin Social’s custom facial menu was built so every appointment starts with a real read of the skin in the treatment room, not a script, so the treatment earns its place in your routine each time you come in.

What Skin Concerns Can a Custom Facial Treat?

A custom facial can address dry skin, early signs of aging such as fine lines and reduced elasticity, dullness, acne and breakouts, and congestion or blackheads. Because the plan is personalized, the same treatment framework can be steered toward very different goals. This makes it a practical choice for patients who want visible maintenance without committing to a single fixed protocol.

It is worth a consultation if your skin concerns shift with the seasons, hormones or stress, since the custom approach is designed to flex with those changes. Individual results vary.

Can I Add Dermaplaning to a Custom Facial?

Yes. Dermaplaning is a popular add-on that gently removes fine surface hair and dull, dead skin for a smoother finish and better product absorption. At Skin Social, dermaplaning can be added to your custom facial for $60, and members receive it at no charge as a monthly perk.

Pairing dermaplaning with your facial is a simple way to boost immediate smoothness before an event, and your provider in Sandy Springs can advise whether it suits your skin that day.

How Much Does a Custom Facial Cost in Sandy Springs?

At Skin Social Med Spa in Sandy Springs, a custom facial is $165 for non-members and $120 for members. Members also unlock exclusive pricing on add-ons and other services, which is why regular facial-goers often find membership the better value.

If facials are part of your routine, our membership program bundles member pricing with recurring perks, including monthly facial benefits, so ongoing care stays affordable and consistent.

How Often Should You Get a Custom Facial?

Most patients benefit from a custom facial about every 4 weeks, which roughly matches the skin’s natural turnover cycle. Treating on that cadence helps keep exfoliation, extractions and hydration working with your skin rather than against it.

Consistency tends to matter more than intensity, so a steady monthly rhythm usually delivers better long-term tone and texture than occasional, sporadic facials. Your provider will confirm the right interval for your skin.

Is There Any Downtime After a Custom Facial?

A custom facial is designed to fit into a busy schedule and mostly involves no downtime. When deeper exfoliation or extractions are performed, you may notice a few hours of mild redness that typically settles the same day. Because the treatment is tailored, your provider can dial the intensity up or down depending on whether you have an event coming up. Individual results vary.

Custom Facial vs HydraFacial®: Which Is Right for Me?

The main difference is device versus flexibility. A HydraFacial follows a specific Vortex-Fusion device and protocol, while a custom facial is fully tailored using a range of products and modalities chosen for your skin that day. Both are excellent, and many patients rotate between them. If you want a defined, no-downtime device protocol, HydraFacial is a strong fit; if you want a treatment that adapts each visit, the custom facial is built for that.

Why Skin Social in Sandy Springs

Skin Social Med Spa is a Sandy Springs, GA practice led by Natalie Fenner NP-C, with a team of estheticians that tailors every facial to the skin in front of them. We are proud to have been voted Best Facial in Sandy Springs by My Sandy Springs Magazine in 2024, 2025 and 2026, and to hold 700+ five-star Google reviews.

To book your advanced custom facial, call (470) 823-7842 or reach us at 5840 Roswell Rd #900, Sandy Springs, GA 30328.

Frequently Asked Questions

What is a custom facial?

A custom facial is a medical-grade facial tailored to your skin at each visit, using products and targeted modalities chosen for your concerns that day. At Skin Social Med Spa in Sandy Springs, GA, it goes beyond a standard spa facial by combining a deep cleanse, professional exfoliation, extractions and personalized masks or serums, so the treatment adapts as your skin changes. Individual results vary.

How much does a custom facial cost at Skin Social?

At Skin Social Med Spa in Sandy Springs, GA, a custom facial is $165 for non-members and $120 for members. Members also receive exclusive pricing on add-ons and recurring perks through the membership program, which many regular facial-goers find to be the better long-term value. Your provider confirms the right plan at consultation.

How often should I get a custom facial?

Most patients benefit from a custom facial about every 4 weeks, which aligns with the skin’s natural turnover cycle. At Skin Social in Sandy Springs, GA, our providers may adjust that interval based on your skin and goals. Consistency typically matters more than intensity, so a steady monthly rhythm often gives the best long-term results. Individual results vary.

Can I add dermaplaning to my custom facial?

Yes. At Skin Social Med Spa in Sandy Springs, GA, dermaplaning can be added to your custom facial for $60, and members receive it at no charge as a monthly perk. Dermaplaning removes fine surface hair and dull skin for a smoother finish and better product absorption. Your provider can advise whether it suits your skin at that visit.

Is there downtime after a custom facial?

A custom facial mostly involves no downtime, so most patients return to their day right away. When deeper exfoliation or extractions are performed, you may notice a few hours of mild redness that typically settles quickly. At Skin Social in Sandy Springs, GA, your provider can adjust intensity around events. Individual results vary.

What is the difference between a custom facial and a HydraFacial?

A HydraFacial uses a specific Vortex-Fusion device and protocol, while a custom facial is fully tailored using a range of products and modalities chosen for your skin that day. Both are offered at Skin Social Med Spa in Sandy Springs, GA, and many patients rotate between them. Your provider can help you choose based on your goals and schedule.